I mentioned in Meet C.B. Whittemore that I track mentions of Wear-Dated. Even though I no longer have any association with the brand, I really enjoy capturing these now elusive digital signs of Wear-Dated's earlier days - many of which remind me of my early days at then Monsanto's New York City offices located at 1460 Broadway when I worked on Wear-Dated in the Acrilan acrylic fiber division. I'd visit with my boss, Gary Petersen, and he would regale me with stories of Wear-Dated campaigns and programs...
In these latest mentions to have come through my inbox, do note the logo. The large "A" at the bottom refers to Monsanto's Acrilan acrylic fiber.
These two women in the image on the left appeared in a 1968 advertisement.
You'll love this site with page 16 from the 1971 Sears Catalog: Ladieswear... Be sure to check out each image and read the captions.
Note the third image of two women wearing Acrilan acrylic fiber knit dresses; the Wear-Dated logo barely peaks through at the bottom. Do you recognize the model on the left?
This next image of a man smiling in front of a schoolbus is from 1964. It was listed on eBay as "1964 Wear Dated Co Vintage Ad Smiling Man,School BUS" in January 2010. It's no longer available...
The copy on this ad with bold striped knit shirts reads:
"Wear-Dated stripes are guaranteed. You have nothing to lose but your inhibitions.
These Wonderknit Lord Blair knit shirts are 100% Acrilan acrylic fiber, the richest of wash-and-wear. And they're Wear-Dated: unconditionally guaranteed for one year's normal wear. Replacement or refund by Chemstrand - read the Wear-Dated tag. See them in living color at fine stores everywhere. Long and short sleeves. Styles for boys, from $3.50. For men, from $5.00. Chemstrand, N.Y. 1, a Division of Monsanto Chemical Company, makes Acrilan acrylic fiber. The shirts are by Lord Blair.
Trust the Big Red "A." Buy when you see this tag."
In this next image, note that the Wear-Dated logo features a "C" [I assume for Chemstrand] rather than the "A" featured above. I came across this listing in January 2010, this time on Etsy where the garment is still available for purchase.
Here is a link to the full listing: VINTAGE 1960'S MOD SLEEVELESS TOP NWT SIZE by sewingmachinegirl. "When originally sold the top was Wear Dated- which guaranteed it for one years full normal wear! A wonderful genuine vintage top for this summer ! ..." It is made of nylon fiber.
My last find brings Wear-Dated back to carpet with two 1991 commercials for Wear-Dated carpet with stainblocker...
Per the description, they were aired on a local Los Angeles station KCOP-TV in February 1992.
1991 Wear-Dated Carpet With Stain Blocker Commercials
Uploaded by VSNHeats. - Classic TV and last night's shows, online.
That's it for now. I'm all caught up on my Wear-Dated brand historic mentions.
Until next time!
PS: For more on this subject, check out Signs Of Another Brand Trail: Wear Dated, Wear-Dated Brand Evolution and Creation Stories.