![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQMuFO1P2MmoWA5XLXdpzWZhb3cQqDqohUNKVyOBnWB_hiybd4RxHp3AY_F75p9gvXb86n0pwq9LgYR16SL01K2v7l5tER50YnFKhO9442i5NmCWwC2NUEgItKPDhVh7w73o9OqbWVZtaR/s320/ByTheFootms.jpg)
In fact, that's the approach we've taken with Wear-Dated's By The Foot marketing campaign as Marianne Cone explains in "Feet Appreciate Beauty."
The brochure itself is one foot square in size.
The brochure cover is textural, inviting the hand [or the foot] to feel it.
Carpet - from the perspective of the foot - is absolutely the star.
I'm really taken with the concept and the visual nature of By The Foot [yes, I am a visual thinker]. It's also a fantastic conversation starter with retailers and retail salespeople to get them thinking about how sensual a product carpet is, and how it can enhance our lives as consumers both in terms of expressing our individuality and stylishness, and as a comfortable foundation for living.
So, inspired by my friend Matt Dickman, Techno/Marketer extraordinaire, with a dose of unusual perspective from the Upside Down Show, I share with you Episode 1 of "A Foot's Perspective" brought to you by The Women of Wear-Dated direct from midtown Manhattan.
[Subscribers please click on this YouTube link to view.]
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNEchRi0KeVXnX849gR5Ko4a1kh2-dbozNyYf_VKNPMqOFkRrWyzIOSO3DxRFHjJRXppoxv4o0qm9llLL0NokkUL_O8f9k9h2j6YyuijDbcYBDdbmPXUpthlIPtUVO3C4h9T69-fJVgigM/s200/cbw.jpg)
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