Meet C.B. Whittemore

Updated 10/27/10:  Greetings! Although I'm still C.B. Whittemore, other details have changed.

More specifically, although I'm an original Woman of Wear-Dated and still track sightings of the Wear-Dated brand, I no longer have any affiliation with Wear-Dated or Solutia.

I am now Chief Simplifer of Simple Marketing Now, my marketing consultancy focused on helping companies do more with their marketing and get involved in social media and content marketing.

You can learn more about the blogs that I write in addition to The Carpetology Blog.

You'll also find me writing for Marketing Profs and the Content Marketing Institute.

Thanks for being part of what happens here on The Carpetology Blog!

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Hi! I'm Christine B. Whittemore. One of the Women of Wear-Dated.

I blog as C.B. Whittemore over at Flooring The Consumer, my blog about the retail experience and marketing to women, especially in flooring.

I'm also Director of In-Store Innovation for Solutia Inc.'s Wear-Dated carpet fiber.

My title tends to generate questions. Questions about what I do and what it means. I've gotten them from friends -- Diva Marketing's Toby Bloomberg, Anna Farmery at the Engaging Brand, and Susan Abbott from Customer Experience Crossroads -- and from customers. My title winds up being a great ice-breaker.

Not to mention a great reason to be trying new, innovative things. Like being one of the Women of Wear-Dated and being involved in The Carpetology Blog!

Here's some of what I do. I interact with retailers and carpet mills. And, since I'm fascinated with the consumer retail experience [and I'm a consumer], I share that perspective in articles I write for trade publications, through Flooring The Consumer and via educational seminars.

I'm also involved in getting the word out about what Wear-Dated does in the marketplace -- via press releases, blog posts and presentations. I've been blogging since June 2006 and love it!

Although I interact with many flooring retailers, I'm specifically responsible for our relationship with Carpet One Floor & Home, Flooring America and Flooring Canada, ProSource Wholesale and the International Design Guild. So, I learn a great deal from these retailers, and others, and try to share what I learn through my writings.

My qualifications as a Woman of Wear-Dated? I've been working in the Wear-Dated carpet fiber division since 2003. Before that, I worked in our Wear-Dated upholstery fabric and Wear-Dated apparel divisions. I have a long history [since 1993] with Wear-Dated; and, I know people who worked with Wear-Dated before then. You'll find that I also track historic Wear-Dated sightings!

I'm constantly on the lookout for flooring experiences, flooring inspiration and flooring ideas. Good ones. I'm on the lookout for how to improve the retail experience, too. I spend a lot of time watching, learning, reading and absorbing what's happening in the marketplace, and putting it all into perspective as a consumer, a woman, a mom, and a business person.

Which makes me very excited about being a part of The Carpetology Blog and generating interest and appreciation for a product that often gets short shrift.

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The Carpetology Blog

Posted 10/27/2010:

Welcome to The Carpetology Blog!

Since launching this blog in December 2007, there's been considerable change.  Solutia is no longer in the Carpetology Blog picture; Mohawk acquired Wear-Dated and I feel such pride toward this blog that - despite no direct connection to Solutia, carpet, Wear-Dated or Mohawk - I maintain this blog and keep it fresh with carpet related content.

I welcome your ideas about carpet, carpet style trends, carpet innovations and other carpet-related details. I've not yet had a chance to comb through the content I published between December 2007 and March 2009 and correct broken links. I promise I'll get to that and try to recreate for you content that helps simplify the carpet shopping and purchase decision-making process.  As you find these broken links, please feel free to make note of them in a comment to the post or in an email to me at cbwhittemore [at] gmail [dot] com.

For the sake of nostalgia and continuity, I'll keep the original introduction so you know the evolution of this space.

Thanks for being part of my journey!

Best,

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Original introduction:

Welcome to The Carpetology Blog, Wear-Dated's blog about all things carpet.

At Wear-Dated, we love carpet. We love walking on carpet, sitting on carpet, looking at carpet. We also love talking about carpet.

The views we express here, though, represent our personal views and not necessarily those of our company, Solutia Inc. At the same time, we've spent many years in the carpet business, we are consumers of carpet, and we love our carpet fiber. So, what we discuss here captures relevant experience with carpet.

We realize that sometimes, the business of carpet buying and caring -- not to mention simply appreciating the beauty of carpet -- can be tricky! Our goal is to constantly be on the lookout for inspiration and ideas.

Please feel free to add comments and suggestions. That’s why we created The Carpetology Blog. Whether you’re in the market for carpet, an owner of carpet, or a lover of carpet, we’re here to talk carpet.

Think of The Carpetology Blog as a family room covered in cozy shag carpet – it’s comfortable and welcoming, a warm, friendly space that invites open conversation and honest communication. All we ask is that you keep the conversation relevant to the general interest of all readers, maintain respect for everyone involved (no matter the circumstance), and offer comments that add value and depth to the conversation.

We will moderate comments, and reserve the right to exclude any offensive or irrelevant posts. But because we’d prefer the conversation to flow freely, we ask that you be respectful and simply think before you type. We promise to do the same, and although we may not be able to respond to every comment, we’ll do our best to do so in a thoughtful and timely manner.

If you have a personal comment, such as a specific Wear-Dated customer service issue, The Carpetology Blog is not the place for it. We care very much about the carpet in your home, but we can't resolve any warranty issues here.

Rather, we suggest that you follow the instructions in the Wear-Dated claim and warranty section of our website.

We also request that you not post private information – The Carpetology Blog is a public forum, so if you’d rather others didn’t see something, like a phone number or address, please refrain from including it in your comments. Otherwise, it will be edited for your safety.

We will not share any subscription information with outside parties. We may try to email you, though, for additional followup. And, we may refer to your comments in subsequent blog posts.

Thank you for reading. We're excited about the opportunity to share with you a whole wealth of ideas, links, references, suggestions and opinions relating to Beauty, Comfort, Durability and carpet!

The Women of Wear-Dated

Pictured here, from left to right: Ramona Swain, Marianne Cone, Christine Whittemore and Ann Hurley

Not pictured: Elizabeth Hise from The Hughes Group and Annette Smith from Wear-Dated.

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