Meet C.B. Whittemore

Hi! I'm Christine Whittemore. One of the Women of Wear-Dated.

I blog as C.B. Whittemore over at Flooring The Consumer, my blog about the retail experience and marketing to women, especially in flooring.

I'm also Director of In-Store Innovation for Solutia Inc.'s Wear-Dated carpet fiber.

My title tends to generate questions. Questions about what I do and what it means. I've gotten them from friends -- Diva Marketing's Toby Bloomberg, Anna Farmery at the Engaging Brand, and Susan Abbott from Customer Experience Crossroads -- and from customers. My title winds up being a great ice-breaker.

Not to mention a great reason to be trying new, innovative things. Like being one of the Women of Wear-Dated and being involved in The Carpetology Blog!

Here's some of what I do. I interact with retailers and carpet mills. And, since I'm fascinated with the consumer retail experience [and I'm a consumer], I share that perspective in articles I write for trade publications, through Flooring The Consumer and via educational seminars.

I'm also involved in getting the word out about what Wear-Dated does in the marketplace -- via press releases, blog posts and presentations. I've been blogging since June 2006 and love it!

Although I interact with many flooring retailers, I'm specifically responsible for our relationship with Carpet One Floor & Home, Flooring America and Flooring Canada, ProSource Wholesale and the International Design Guild. So, I learn a great deal from these retailers, and others, and try to share what I learn through my writings.

My qualifications as a Woman of Wear-Dated? I've been working in the Wear-Dated carpet fiber division since 2003. Before that, I worked in our Wear-Dated upholstery fabric and Wear-Dated apparel divisions. I have a long history [since 1993] with Wear-Dated; and, I know people who worked with Wear-Dated before then. You'll find that I also track historic Wear-Dated sightings!
I'm constantly on the lookout for flooring experiences, flooring inspiration and flooring ideas. Good ones. I'm on the lookout for how to improve the retail experience, too. I spend a lot of time watching, learning, reading and absorbing what's happening in the marketplace, and putting it all into perspective as a consumer, a woman, a mom, and a business person.

Which makes me very excited about being a part of The Carpetology Blog and generating interest and appreciation for a product that often gets short shrift.

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