Monday, February 25, 2008

Marianne Cone Discusses Surfaces, By The Foot and Wear-Dated Natural Nylon

During Surfaces 2008, Kemp Harr, publisher of Floor Focus Magazine and interviewed Wear-Dated's own Marianne Cone.

In the interview, Marianne, our director of marketing, describes Wear-Dated's presence at Surfaces 2008. [It took place from January 31 through February 1st, 2008 in Las Vegas.]

First, our overall theme: By The Foot, based on our award-winning marketing campaign.

By The Foot updates Wear-Dated's reputation for durability [our tagline is "You'll Wear Out Before Wear-Dated Does."] with fashion and beauty, making us more relevant particularly to women consumers.

By all accounts By The Foot continues to generate enthusiastic reactions, and - we're hopeful - spirited conversation around fashionable carpet options.

Next, Wear-Dated Natural Nylon.

First introduced during Surfaces 2007, Wear-Dated Natural Nylon has been successfully adopted. We now have a multitude of products from well-known carpet mills showcased in our booth. Many are already available or will shortly be available to consumers.

What is Wear-Dated Natural Nylon?

From a recent press release recapping Surfaces:
"Wear-Dated Natural Nylon combines the superior performance characteristics of Solutia type 6,6 nylon with a proprietary insert technology that binds individual fibers together. The result is a patented fiber structure with sharp pinpoint tip definition and a natural ‘wool-like-look’ in constructions previously limited to BCF fiber, all with superior appearance retention."

In other words, it creates carpet with the beauty, luster and hand of wool, in delicious pattern and loop styles, but with the durability of Nylon 6,6.

Creating Beauty. Comfort. Durability. Pretty exciting!

Finally, new carpet introductions made with Wear-Dated carpet fiber.

Marianne describes some of the carpet styles featured in our Surfaces 2008 booth. More specifically she talks about Marciano from Mohawk and SuperChic from Tuftex [both pictured here; SuperChic is the intensely thick area rug, atop Marciano].

We're pleased to share with you both the audio file of the interview with Marianne and the video version. [We heartily recommend the video version.]

We hope you enjoy the interview, and the glimpse it offers into the excitement of Surfaces 2008.
If you'd like to read more about our Surfaces 2008 experiences, you can do so with Surfaces 2008, The Elegance of Dupioni Silk and The Latest in Carpet Style Trends.

~ The Women of Wear-Dated

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