Monday, September 8, 2008

Consider a 'Tailored Frieze' Carpet Style

In Pray Tell: What is a Frieze Carpet?, I exposed you to friezes, getting up-close-and-personal with this carpet style.

And I promised to show you new ones as they become available....

I've recently heard about a modified frieze category called 'tailored frieze' that is making its way into stores and generating great reactions.

According to Rick Jose, our regional manager in Middle America, retailers describe this carpet style as a hybrid style. Some call it a 'casual texture.' Essentially, they consider it a style that is in between a texture and a frieze with a nice soft hand and tight twist. That combination captures comfort & fashion at a great apparent value both visually and when you touch the carpet.

Although it is a frieze, it definitely seems to take the frieze trend style to a different level. One that says "tailored" frieze. It's casual, but a bit more structured, a bit more tailored....

An example of this hybrid tailored frieze style is Palm Vista [yes, it's made with Wear-Dated DuraSoft carpet fiber] from Wunda Weve.

According to Wanda Amann, our Wear-Dated Representative in Salt Lake City, Utah [who graciously helped with these photos], the casual texture or tailored frieze style that Palm Vista epitomizes is a winner of a carpet style!

She says it captures a carpet style look that is selling right now; it's a very soft style. It looks and feels expensive, yet represents great value at retail.

In this photo, you see Palm Vista's color line. The 24 colors look sophisticated and rich.

Look for Palm Vista at carpet retailers around the county that carry Wunda Weve products.

And, then, let me know what you think.

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