Wednesday, June 30, 2010

Tigressa SoftStyle Carpet From Shaw At Carpet One, Flooring America

Tigressa SoftStyle Carpet from Shaw
Shaw Floors and CCA Global have just launched a new carpet product together.  It's called Tigressa SoftStyle, consists of a collection of 31 carpet styles and is available at Carpet One Floor and Home and Flooring America.

New Carpet Style Introduced Via Bloggers

What's particularly unusual with this carpet style introduction - beyond its "exceptional strength and ultimate softness" is that it involves bloggers, a first for the flooring and carpet industry.

That's right, on May 19th and 20th, 2010, Shaw and CCA Global invited bloggers to participate in a two day event, starting at Barnsley Gardens with an inspiring presentation from Amy Devers, HGTV's DIY to the Rescue and the next day at Shaw in Dalton, GA, with a visit tour of the Shaw Design Center and mini-manufacturing process, the creation of trend boards, and firsthand Tigressa demonstrations.

Here's who participated - a veritable who's who in the interiors and home furnishings industry each projecting strong voices in design, color, decor and green living:

Preston Koerner from Jetson Green, a daily-updated web magazine blog obsessed with Green Living, wasn't able to attend. He did, though, describe in A Durable Soft New Carpet Tigressa the Tigressa materials he received.

Tigressa Welcome
Attending from the flooring trade media were Woman In Flooring Kim Gavin from Floor Covering Weekly [see CCA & Shaw launch Tigressa via bloggers] and Emily Hooper from Floor Covering News [see CCA launches Tigressa, markets via bloggers - note: registration required].

I was invited to participate and, unfortunately, couldn't attend. My friend and former colleague, Bruce Conlon -- we both called on CCA Global, he for Shaw and I for Solutia/Wear-Dated -- graciously sent me information so I could share it with you.

What The Event Was Like

To give you a feel for the event, I thought I would share with you posts written by the blogging attendees. [Kim and Jocie from One Project Closer Tweeted the event. I wish I had a transcript :(...] Here's their summary: New Tigressa SoftStyle Carpet Line By Shaw - Rolling Out this Weekend.

I love the detailed and visual overview that Material Girls' Jill Seidner shares in Tigressa SoftStyle carpet event from Shaw Floors.

Colour Me Happy's Maria Killam offers a marvelous visual description of the entire event in Tigressa SoftStyle; 4 Steps to Removing Stains from your Carpet. I love the photos of the trend boards!

There's The Decorating Diva's Carmen Natschke summary: Shaw Floors' Tigressa SoftStyle Carpets Debuts. And in Traditional Home Blogs, Amy Bleier-Long describes eye on the tiger - behind the scenes at shaw.
    Launching Tigressa: Group Shot

    What makes Tigressa Softstyle carpet different?

    According to FloorDaily,Tigressa is a "line of soft nylon carpets with fibers half the width of human hair... More fibers yield better color saturation within the carpet as well as greater durability and wear resistance since it spreads wear out across more individual threads."

    DailyDanny's post Introducing Shaw Floors Tigressa does a great job of explaining what makes Tigressa unique as does Charles & Hudson's Timothy Dahl in Tigressa Softstyle Carpet From Shaw Floors.
    Tigressa Inspiration Strikes!

    What's the story behind the name "Tigressa"?

    The Tigressa introduction includes a strong commitment to saving wild tigers in Asia, where they are on the brink of extinction.

    "For all Tigress√° sales made between May 16 and August 20, 2010, we’ll donate a portion of the proceeds to the National Fish and Wildlife Federation’s Save the Tiger Fund (STF). STF sponsors effective efforts to stop the killing of wild tigers, enabling them to recover and flourish, and empowers local people to live in balance with natural resources, providing tangible benefits to them whenever possible."

    What's Tigressa all about?
    Accordingly, the Tigressa SoftStyle carpet introduction includes a Tigressa sweepstakes:

    "One grand prize winner will receive a trip for two to India to see the tigers, a $12,000 value! Three first prize winners will receive a $1,500 gift card for Tigress√° carpet, and five second prize winners will receive a Nikon COOLPIX camera. Enter now for your chance to win! 

    Increase your odds of winning by sharing on both Facebook and Twitter. For every entry on Twitter, we will donate a dollar to the Save the Tiger Fund to help support the efforts to save this regal creature from extinction*."

    Carpet One's Terri Daniels talks about Save The Tigers
    The sweepstakes lasts until August 20th.

    When you register for the sweepstakes, you have the opportunity to share on Facebook and on Twitter.  For every #Tigressa tweet sent out [you have 3 to choose from]:
    • Just donated a dollar to the Save The Tiger Fund and entered to win a trip for two to India thanks to #Tigressa!
    • Donated a dollar to the Save the Tiger Fund, entered to win great prizes, and learned about new #Tigressa carpet!
    •  Found the perfect new carpet for my home and entered to win great prizes, including a trip to India! #tigressa

    Shaw and CCA will donate $1 to the Save the Tiger Fund.  Note: you must issue the tweet from the sweepstakes registration page.

    Here is Materials Girls' post about Save The Tiger: Tigressa Carpet & Save The Tigers.

    The Tigressa SoftStyle Carpet Product

    Now onto the Tigressa carpet product itself.

    From the samples Bruce and Empower MediaMarketing sent me, Tigressa feels lush, thick and soft. The brochures describes it as "luxurious and durable" with "ultra protective color and microfiber technology, supreme, silky softness, stronger than ordinary carpet, richer stronger color."

    In terms of nitty gritty details, Tigressa is made from type 6 nylon which can be repeatedly recycled into new nylon. For that reason, it is categorized as a Green Select product at Flooring America and Carpet One. 

    Building My Green Life's Carrie Malatesta describes what she learned about carpet sustainability in Shaw Floors: Tigressa Carpet Launch.

    That, then, is the lowdown of Tigressa SoftStyle Carpet from Shaw based on the accounts of the bloggers I've listed above.  Look for it at Carpet One and Flooring America and then, please, let me know what you think.

    Note: Photos Courtesy of Shaw Floors.

    Wednesday, June 16, 2010

    World Cup Extends To Grass Carpet

    World Cup Grass CarpetYes, the amazing 2010 FIFA World Cup TM soccer or football [depending on where in the world you are :)] competition is underway in more ways than one. That's right, it extends to grass carpet!

    According to Artificial grass woven into real turf at World Cup, Desso Sports Systems has created the Desso GrassMaster which ensures that the World Cup stadiums offer the best possible grass carpet for the teams playing.

    It's a grass turf solution that has been used in the United States for the National Football League's Denver Broncos, Green Bay Packers and Philadelphia Eagles as well as in Europe for rugby (a.o. Vodacom Stormers-Newlands Stadium). 

    Here's what I found fascinating about this product: it blends natural grass with artificial grass! Check out this information from the Desso GrassMaster website:

    the roots of the natural grass grow around the injected artificial grass resulting in a stronger pitch
    "Desso GrassMaster is a sports field of 100% natural grass reinforced with Desso synthetic grass fibres. The unique element of this patented reinforced natural grass system is the 20 million artificial grass fibres injected 20 cm deep into the pitch. During the growing process, the roots of the natural grass entwine with the synthetic grass fibres and anchor the turf into a stable and even field. In this way the natural grass fibres are well protected against tackles and sliding. Moreover, it ensures better drainage of the pitch. Despite the fact that 3% of the pitch is made up of synthetic grass fibres, Desso GrassMaster gives players the feeling of playing on a 100% natural grass pitch."

    Can you tell that I'm in awe!

    GrassMaster truly goes beyond Cushioning Play with Astro Turf Carpet.  How marvelous to see it being put through its paces at the 2010 FIFA World Cup, don't you think?

    And, to put all of this competition - grass carpet and football or soccer - into perspective, have you watched this Nike Football video?

    [Subscribers, click on Nike Football Write The Future for the link to YouTube.]

    May the best team and grass carpet win the World Cup!

    Thursday, June 10, 2010

    How To Care For Shag Carpet

    Bethany Richmond and the CRI shag carpet pilator
    This post about How To Care For Shag Carpet is dedicated to my friend Izzy who, in Isabelle Garland's First Smoke Rise Encounter, referred to an extraordinary sight: the raking a shag carpet.  Raking with a pilator as CRI's Bethany Richmond so elegantly demonstrates in this photo, constitutes a best practice in caring for shag carpet.

    In my Wear-Dated days, with the expert guidance of Annette Smith, I proudly put together a Shag Carpet Maintenance document. I discovered, in looking for shag raking ammunition for Izzy, that the document was no longer available.  However, I'm able here to recreate most of the content and offer you expert advice on how you should care for your shag carpet.

    Here goes...

    Shag carpet is back. It’s thick, plush, luxurious and comfortable. It makes fantastic conversation piece area rugs and scrumptious wall-to-wall carpet.  For that reason, we share with you important information on how to care for and maintain your shag carpet.

    General Shag Carpet Care:

    Carpet generally wants to be vacuumed frequently, ideally twice a week and more often in high traffic areas. Shag carpet is no different. However, one major difference does exist between shag and other carpets, and it has to do with beater bars…

    Vacuuming Shag Carpet:

    The best way to care for your shag carpet is to vacuum it with a suction-only vacuum. If your vacuum has a beater bar, be sure to disengage it when vacuuming your shag carpet. When disengaged, the brushes on the beater bar should not come in contact with or abrade the fibers as you vacuum. The reason? Using a beater bar or brush may cause the yarns to “feather out” or lose their twist, resulting in pilling or fuzzing. That means your shag carpet would no longer look they way it did when you fell in love with it;. It would lose its unique character.

    CRI Pilator - closeup
    If you have a particularly thick shag carpet, you might consider using a pilator [see close up in photo] or grooming rake to keep your carpet looking well-groomed and carefully coiffed.

    Caring for your shag carpet with frequent and suction-only vacuuming will ensure that your shag carpet provides you with the Beauty, Comfort and Durability you expect from it.

    Something else to consider. Your vacuum… Have you checked whether it is certified through the Carpet and Rug Institute Seal of Approval/Green Label Vacuum Cleaner Program? The program has established industry standards on vacuum cleaner performance. Visit for details and listings.

    Additional Shag Carpet Care:

    For additional carpet care and maintenance guidelines, definitely speak with your carpet retailer.

    For those of you with shag carpet, would you add anything to this post on how to care for shag carpet?

    Shag Carpet & Pilator Image credits:

    Thank you, Jenn Mendez and Bethany Richmond from the Carpet and Rug Institute, for capturing the shag pilator in action!  Check out the Carpet and Rug Institute Blog for many great carpet related resources.

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