Showing posts with label feet. Show all posts
Showing posts with label feet. Show all posts

Tuesday, December 23, 2008

Women of Wear-Dated: Disco Elfing

Today, I offer you the final Women of Wear-Dated dancing elf performance... and this one may be my favorite. Watch us do the Disco!

To recap, here are all of our 2008 Holiday Season performances:

They, and today's, will be available until January 15, 2009.

We hope that we and they will have put you into a joyful foot-stomping mood to thoroughly enjoy the holidays. We wish you a marvelous season surrounded by family and friends, possibly even lounging on thick, plush and festive carpet.

From our hearts to yours, Happiest of Holidays!
Send your own ElfYourself eCards





Monday, December 22, 2008

Elf Yourself Country

It's the home stretch for the 2008 Holiday Season! On Friday, you got to see the Women of Wear-Dated performing the Charleston and before that a Classic Elfing dance. Did you like it? Would you like more?

If hope your answer is YeeHaw-Yes as the Women of Wear-Dated still have one or two elf dances up their sleeves.

Today, we are very pleased to share with you a Country Hoedown dancing elf performance as you have never seen it before!

[Note: interesting to learn some of the background behind country dancing, and that there is serious dance floor etiquette associated with Country Western.]

Let me know what you think!
--------------------

Send your own ElfYourself eCards





Friday, December 19, 2008

Women of Wear-Dated: Charleston Elfing!

Yesterday, you saw the Women of Wear-Dated performing a Classic Elfing dance. Did you like it?

Well, today, we go beyond the classics to share with you the Christmas Charleston.... I hope the world is ready for us!

Once again, I offer you dancing elves, Charleston dancing elves - more specifically Women of Wear-Dated Charleston dancing elves.

Let me know what you think!

Send your own ElfYourself eCards





NOTE: In my previous post, I mentioned that you have until January 11, 2009 to see us in action. It's actually January 15, 2009. You have a few more days.  Spread the word!

Thursday, December 18, 2008

Women of Wear-Dated: Classic Elfing

It's almost countdown time for the Holidays.

I'm hopeful that I've started to put you in the mood with The Night Before Christmas.

Today I offer you dancing elves... Classic dancing elves. Classic dancing Women of Wear-Dated dancing elves!

Imagine that our dancing 'foot drop' is a thick, plush, snowy white carpet...

I hope you enjoy our unbelievable talent. Assuming you do, there will be more.

Send your own ElfYourself eCards


Let me know what you think!



PS: You have until January 11, 2009 to enjoy our talent!

Tuesday, April 22, 2008

Earth Day 2008 - Making It Easier Being Green

Earth Day 2008 gives us a chance to reflect on the whole notion of "green."

Right now, green is the new "it" color. Actually, it's not so much a color as it is a way of life, an attitude about consumption and sustainability that currently sits heavily on many minds, and was considerably intensified last year by Al Gore and An Inconvenient Truth.

A 1970s association with green comes from Kermit the Frog and his song 'It's Not Easy Being Green' where Kermit bemoans his greenness and lack of individuality. By the end of the song, he discovers green's many positive attributes and celebrates them.

Interesting to be contemplating the many nuances and shades of green as Earth Day 2008 takes place.

In a meeting last week, someone asked me if the whole green thing was just a fad: Would it go away, like the perms of the 1980s or the Macarana? My answer to that was no, green will not go away. Perhaps the hype will fade and the intensity will settle, but the environmental mindset is here to stay - too much depends on it. Someone else pointed out that, in addition, laws have been enacted in the past few years that regulate corporate accountability and sustainability in certain industries. Because of this, we can't exactly just forget about going green.

With so much to consider, though, environmentally friendly living gets a bit overwhelming.


As with the BBC - Two Show, "It's Not Easy Being Green", many of us want to do the right thing, but also realize how ineffective we would be without many of our modern day amenities. So how might we start? How might we take a first step or series of steps into making it easier to be green?

That's where we step in: The Carpetology Blog would like to suggest starting small in that quest for a greener lifestyle. Because small steps can add up. They get you into the habit; they change patterns.

Some of these ideas came up during Blog Action Day For The Environment, which took place October 15, 2007 around the world...

For example, have you tried replacing a few incandescent light bulbs with CFL bulbs? You can even join Energy Star's Change a Light, Change the World campaign, like Ultron carpet fiber did at GreenBuild this year.

We've also come across tips on caring for your house - and carpet - in a 'greener' way.


For starters, take Care2's suggestion in a recent article and make your home a "shoe-free sanctuary." Adapted from Japanese Style, the article lists eight benefits of leaving your shoes at the door. "A healthier home is ensured because shoes track in lead, pesticides and other pollutants, contaminating carpets and floors, turning a home into a toxic place for pets and young children, especially, who spend more time on the floor," the article states.

A recent
Fort-Worth Star-Telegram article offers ways to "stay green while you clean," and suggests using natural products like baking soda, Borax, lemon juice and white vinegar - all inexpensive and accessible - to clean your home. Plus, each of these products has multiple uses: borax, for example, can serve as both a water softener and a laundry freshener.

LighterFootstep, a website dedicated to helping people live a more sustainable lifestyle, specifically focuses on carpet cleaning. In order to avoid the chemicals many professional cleaners use, ask for a plant-based alternative. Or... "Postpone a general cleaning with spot maintenance. Here you have some natural options: salt for mud, dirt, and red wine; club soda for coffee stains; and cornstarch or cornmeal for grease. To control odors, liberally sprinkle carpeting with baking soda and allow to sit overnight before vacuuming. Direct sunlight is also a great deodorant. A couple of hours in the sun does wonders to freshen bathroom mats and area rugs."

Heloise offers wonderful baking soda suggestions. As it relates to deodorizing carpet, she says: "Put baking soda in a clean spice container, or clean plastic Parmesan cheese container with a shaker top, and lightly sprinkle it all over the carpet. Leave on for at least 30 minutes and then vacuum. If you want a spicy carpet deodorizer, add a little cinnamon spice to a shaker filled full with baking soda. Sprinkle on the carpet, let sit for a bit and then vacuum. CAUTION: The dark-colored spices could stain, so don’t use on white or light colored carpeting."

When asked about options for environmentally friendly professional carpet cleaning services, National Geographic's The Green Guide discusses the chemicals found in many carpet cleaning solutions, talks about why they're harmful, then suggests hiring companies like Bi-O-Kleen that use plant-derived cleaners instead of detergents. The guide offers a variety of tips for carpet cleaning, as well as some home remedies to remove common household stains. "For a heavy duty carpet cleanser," the guide suggests, "take 1/4 cup each of salt, borax and vinegar and mix to form a paste, then rub onto carpet. Follow by vacuuming the spot thoroughly. It even offers a shopping list of good green products."

Note: our expert strongly suggests that you test a small area first before applying the salt/borax/vinegar paste onto your carpet. Her research indicated that although excellent at killing fleas, salt and borax in particular can be particularly abrasive and might damage your carpet.

Also, don't underestimate the benefit of vacuuming your carpet regularly [i.e., at least once a week], and more frequently if you desire. For high traffic areas, go over the same area multiple times in different directions with the vacuum. And, do make sure that the vacuum bag doesn't need to be replaced before you do your cleaning!


So, as Kermit discovered, don't be intimidated about what it takes to be green. Just take it step by step, start with what's comfortable, and realize that in reality, it's a lot easier being green than you might have thought!





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Thursday, April 10, 2008

A Foot's Perspective - Episode 1

The Women of Wear-Dated like to look at the world - and carpet - somewhat differently. Whenever possible, we like to take the foot's perspective in evaluating life, beauty and carpet.

In fact, that's the approach we've taken with Wear-Dated's By The Foot marketing campaign as Marianne Cone explains in "Feet Appreciate Beauty."

The brochure itself is one foot square in size.

The brochure cover is textural, inviting the hand [or the foot] to feel it.

Carpet - from the perspective of the foot - is absolutely the star.

I'm really taken with the concept and the visual nature of By The Foot [yes, I am a visual thinker]. It's also a fantastic conversation starter with retailers and retail salespeople to get them thinking about how sensual a product carpet is, and how it can enhance our lives as consumers both in terms of expressing our individuality and stylishness, and as a comfortable foundation for living.

So, inspired by my friend Matt Dickman, Techno/Marketer extraordinaire, with a dose of unusual perspective from the Upside Down Show, I share with you Episode 1 of "A Foot's Perspective" brought to you by The Women of Wear-Dated direct from midtown Manhattan.

[Subscribers please click on this YouTube link to view.]



Thursday, January 31, 2008

By the Foot

Image compliments of A Place By the Sea
For my birthday last year, my friend Megan told me to put on a pair of flip flops (in 45 degree temperatures) and join her for a surprise. A bit apprehensive about the no-shoes policy, I went along with her, mostly because her new car had seat warmers.

I was pleasantly surprised when we pulled up in front of Ginger Bay, a very nice, extremely reputable salon and spa. For the next 45 minutes, our tootsies were soaked, moisturized, buffed, massaged and coaxed into an unrecognizably good condition. My friend had given me the gift of a pedicure, and for that, I am eternally grateful.

It's very rare that I, along with many women (and most men), take the time to pamper my puppies. Our feet take us from place to place, we run, walk, jog and jump on them, they support us (literally), and we rely on them for balance. So why don't we take better care of them? We here at the Carpetology blog are firm believers in the benefits of healthy feet. Taking care of them means a lifetime of long walks, slow strolls, healthy runs, and hours of toe wiggling in soft, cozy carpets.

Still not convinced that pedis are just as beneficial as they are superficial?

According to an article published RunnersWorld.com in October, pedicures offer more than just a pretty polish. They moisturize feet, helping to prevent blisters, callouses and corns. With someone else trimming your toenails, you eliminate the awkward bending and stretching it takes to reach your feet, avoiding the risk of tearing nails and thus, developing ingrown toenails. InSpa Corporation, a network of spas on the west coast, tells us that "One-fourth of the bones in the entire human body are in your feet. When these bones are out of alignment, it can affect your entire body." Their website adds that pedis are not only physical, but emotional as well - a monthly pampering relaxes the body and releases tension.

Think of your feet as a mode of transportation. You wouldn't go over 3,000 miles without giving your car an oil change, so why would you walk hundreds of thousands steps without caring for your feet? Because they work as hard as they do, our feet deserve a little extra attention. Go ahead - love your feet.

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Monday, January 28, 2008

"Feet Appreciate Beauty"

“Feet appreciate beauty in their own right. A little pedicure, foot rub and some nail polish and that once ho-hum foot is now ready for a night on the town. Throw a pair of strappy stilettos in the mix and your now sexy little left and right will be turning heads right and left. Like everything, feet like to be admired. No different than the carpet in your home.”

That excerpt is from the award winning Wear-Dated brochure, By The Foot – a foot’s perspective of beauty. Life. Carpet.

Some fourteen months ago we determined it was time to update the Wear-Dated marketing materials. Past brand marketing efforts had resulted in a very fine reputation for producing durable carpet fiber….nothing wrong with that! So why change? The challenge we presented to ourselves was to maintain our coveted reputation for durability while making the way in which we communicate our message more relevant to our audience, the female consumer. While a durable product is certainly relevant, we know beauty and comfort are important characteristics for her as well.

Now you may not know it, but the very best type of nylon fiber is nylon 6,6. That's the kind of nylon carpet fiber we make. Nylon 6,6 is actually the result of some pretty sophisticated organic chemistry, created by really intelligent chemical engineers. Our challenge? How to tell the female consumer that good chemistry means durability, beauty, and comfort in her home. We decided the very best way to tell the story of good chemistry would be to engage her with color and quirkiness, simplify the content into a more consumer friendly format that educates about the benefits of Wear-Dated carpet fiber, and then connect with her on an emotional level.

By The Foot of course is a take off on the way in which carpet is planned within a room, but it is something far more interesting than just measurement. If we picked just one part of the body that should have a legitimate say about the sensory experience of carpet – or any flooring material for that matter – feet should have the first and last word. Thus, we wanted to create a unique visual experience that would sell the benefits of our Wear-Dated carpet fiber from the perspective of……feet! The result is an interesting and unique story that connects in a casual, sassy kind of way. The graphic design, colors, illustrations, and copy all come together in a way that is her best friend explaining the ‘how & why’ rather than the stodgy salesman…..informative but with lots of feminine personality.

This was an adventurous concept for carpet industry literature, but we’ve heard it described as eccentric but fun…, informative and smart..., whimsical yet serious…, sometimes strong, sometimes beautiful… Just like a woman. Coincidence?

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Friday, January 11, 2008

Dog Day Afternoon

This is Vegas. Part Australian Shepherd and part Border Collie, Vegas runs like the wind, herds other dogs (and humans) and is generally smarter than most people I know.

However, Vegas is still a dog, and as a dog, she tends to get pretty dirty, especially in the winter. You know those little ice balls that gather on the bottom of dogs' feet after a romp in the snow? She collects those like Elizabeth Taylor collects husbands.

All of this ice, the salt that goes with it, mud and dirt wreak havoc on the inside of Vegas' human's house - and on his carpet. That being said, there are a multitude of preventative measures he (and you, if you're a dog owner) can take to keep his home looking like Vegas really doesn't live there.

The Carpet and Rug Institute (CRI) recommends that you vacuum daily in high traffic or pet areas. I know, it seems like a lot of time spend vacuuming. But because vacuuming is the easiest and most effective way to keep carpets clean, it makes sense. Especially for pet owners.

To protect your dog's feet as well as your carpet during winter months, purchase a set of boots for your dog to wear during walks. Canis Major Publications, the publisher of Dog Owner's Guide (DOG), a newspaper for pet and show dog owners, says that many dogs don't like to wear them though -- and really, who can blame them? Instead, these experts suggest washing your dog's paws in warm water, then drying them thoroughly after walks. This not only protects your pooch, but your carpet as well.

As for those pesky ice balls, make sure your dog's feet are properly groomed, trimming hair between paw pads and keeping nails down to a minimum. These tips ensure that your dog has enough traction during walks, and prevents ice from packing in between her toes. And then melting onto your floor.

If, perchance, your puppy just happens to traipse rock salt across your carpet, never fear - the Salt Institute has a few suggestions. First, vacuum the dry, excess salt from your carpet. Then apply cool to warm water and a small amount of carpet shampoo and allow it to dissolve the salt deposit. Blot the spot, then rinse with clear, lukewarm water. Blot again, and if the solution didn't work, repeat the process. If this isn't effective, try a mixture of vinegar and water, rinse and blot.

When the snow and ice melt, and mud has become the carpet covering du jour, it doesn't have to stain. Wear-Dated suggests letting mud dry, breaking it up with the handle of a knife, then vacuuming up the dry pieces. Try applying a detergent solution to the spot, then blot with a white paper towel to work the solution into the stain. Continue until the spot is removed, then rinse with clean water in a spray bottle. Next, blot to remove excess moisture, spray lightly with water, cover with a pad of paper towels, and weigh them down with a brick (or other heavy object) and allow to dry. If this doesn't work, check out other options here -- and keep in mind that you may need to contact a certified professional cleaner.

Having a dog in your world makes it a better place to be - just don't let your carpet lose out on the experience. Vegas and her friends will thank you in the long run.

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