Monday, June 2, 2008

The New Wear-Dated Website Is Live!

We are oh-so-pleased to announce that our newly redesigned Wear-Dated website is live!

I hope you like it...

In redesigning the website, we wanted and needed the website to reflect our By The Foot campaign which is quirky, whimsical, really fun and puts the whole process of buying carpet, owning carpet and caring for carpet in a new framework. One that better reflects how women do things - like make decisions about what's going into our homes and how those decisions reflect our individual sense of style.

Next, we wanted to create a different web experience. One that is more attuned to searches that start on a search engine rather than at a specific manufacturer or brand site. One that is also easier to interact with and share with others.

In other words, we spent a great deal of time rewriting and refining our content so it provides more meaningful information as you go about learning about carpet, finding carpet and carpet retailers, and then caring for carpet.

We added printing and sharing functionality from every website page. Any page can easily be emailed or tagged via the social web [e.g., Technorati, Digg,, StumbleUpon! and even Facebook].

On the home page, we feature specific Wear-Dated products. Those will vary over time and allow us to better tell the Wear-Dated story of Beauty. Comfort. Durability.

You'll also see a Newsroom for capturing all news Wear-Dated related. There, you can find press releases, learn more about the People [and Women] of Wear-Dated, discover relevant documents, see our media, be inspired by upcoming contests, promotions and newsletters, and keep up with What's New With Wear-Dated. That's right: you can subscribe, via RSS or email for updates...

From anywhere, you can search. And if you really can't find what you are looking for, please let me know so we can do something about it.

In coming posts, I will detail the website and its features.

In the meantime, please do visit the Wear-Dated site and let me know what you think. Consider registering so you can comment, rate products and retailers, and receive our upcoming newsletters.

And, if you really like the site, please consider a Digg or a Stumble!

Thank you!

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